WePlayed Hires Kristen Kjellman Marshall as VP of Business Development
Former Nike brand veteran and sports market leader to drive major partnership initiatives
Boston, MA – May 1, 2019 – WePlayed, an intelligent, community-driven sports video platform for athletes and fans, announced the appointment of Kristen Kjellman Marshall as VP of Business Development. Kristen spent eight years with Nike, supporting brand growth across all categories. For six years she was focused on driving sales in New York City, the company’s largest marketplace in North America. She will drive WePlayed’s brand partnership and sponsorship activities.
“Nobody combines All-America sportsmanship, sports market acumen, and brand partnerships better than Kristen Kjellman Marshall,” said Rob Ciampa, Co-Founder and CEO of WePlayed. “Because WePlayed so radically redefines the video narrative across so many sports, we needed an all-star player capable of bringing together the brand and athletics world together in powerful ways. Her track record on the field and in the business world proved there is nobody better than Kristen.”
Kristen is a speaker, author, coach, and athlete. She received her bachelor’s degree from Northwestern University, where she played lacrosse for the Division 1 Wildcats. She led NU to three national championships and was named both a 4-time All-America and a 2-time national player of the year. Kristen also captured a gold medal as a member of the U.S. National Team in 2009 and was named to the All-World Team. Kristen was a 3-time finalist for Sportswomen of the Year by the Women’s Sports Foundation, an award given to the top world-wide female athlete. She sits on the U.S. Lacrosse Foundation Board of Directors and enjoys impacting and inspiring the emerging generation of athletes. In addition to her work at Nike, Kristen also served as Managing Partner at velocityHUB and the Executive Director of Velocity’s Victory Academy where she served as a consultant and leadership coach for many of the top colleges and independent schools in the country.
“For more than ten years, I’ve been able to successfully work with so many excellent sports programs and brands across the country,” explained Kristen Kjellman Marshall, WePlayed’s VP of Business Development. “WePlayed adds so many opportunities for all athletes, fans, sports, and brands, and I look forward to crafting and executing a game plan that will positively impact so many people and organizations.”
WePlayed is an intelligent, community-driven sports video platform built by an all-star team of sports and tech veterans that unlocks and activates idle game content, identifies and enriches watchable moments, and distributes it to millions of athletes and fans. Unlike any other digital offering, WePlayed is the first platform to offer a comprehensive video catalog that empowers users to discover, personalize, and share their favorite moments across diverse sports. The company transforms the sports experience by connecting personalized video moments directly with athletic communities. When the game ends, the story begins. Visit us at www.weplayed.com.
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